Fashion Marketing

Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing.- Ch 2: Brand Experience and its Role in Fashion Retailing.- Ch 3: The Allure of the Luxury Fash…

lieferbar innerhalb 2-3 Wochen

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

Buch

Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

lieferbar ab 11.6.2026.

Buch

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi
Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

lieferbar in mind. 4 Wochen

Buch

Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

The Incomplete Vol. 2

Creative collaborations have become one of the most influential forces shaping modern design and marketing, from fashion runways to retail shelves. No longer confined to individual industries, partnership…

sofort lieferbar

Buch

Mary Portas
I Shop, Therefore I Am

A WATERSTONES BEST ENTERTAINMENT BOOK OF 2025'A riot' - The Times 'Absolutely irresistible' - Joanna Lumley 'I couldn't put it down!' - Michelle Ogundehin 'Entertaining and energetic' - StylistChronicling…

sofort lieferbar

Buch

Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

lieferbar ab 24.2.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Amanda Cosco
Electric Runway

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industryWritten by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of…

lieferbar innerhalb 1-2 Wochen

Buch

Gen Z's Fashion Revolution

Chapter 1: Gen Z across markets.- Chapter 2: Fashion and brands.- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns.- Chapter 4: The Convergence of Tech and Textile.- Chapter 5: …

lieferbar innerhalb 2-3 Wochen

Buch

Fashion for the Common Good

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the…

lieferbar innerhalb 2-3 Wochen

Buch

Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoin…

lieferbar innerhalb 2-3 Wochen

Buch

The Palgrave Handbook of Sustainability in Fashion

The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that …

lieferbar innerhalb 2-3 Wochen

Buch

Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar
Customer Journeys in Fashion

This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a w…

lieferbar innerhalb 2-3 Wochen

Buch

Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar ab 5.5.2026.

Buch

Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar innerhalb 1-2 Wochen

Buch

Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar innerhalb 1-2 Wochen

Buch